At Deep Eddy, Vodka is for fun. But nothing gets in the way of fun like a day of work. So we enlisted Ashley Park to launch a fake business conference that blocks your calendar so you can daydrink with friends…all on company time. The integrated digital campaign featured an official-looking Eventbrite page with a calendar block, a day-of live stream and local activations at bars across the country where people could “work remotely.”

Thousands RSVP’d and an integrated PR effort garnered $8M in earned media. It was featured in Adweek and LBB.