Fun in a Bottle

We inherited this brand at a time when it didn’t have much of a personality or even know what it stood for. We ultimately worked to put a finer point on a brand with such a rich and colorful history primed for differentiation in an already flailing category. Determining that we were the flavored vodka for the fun-loving social ringleader was the unlock we needed to tell a better and more fun story. It had to be about capturing fun in a bottle