Deep Eddy Vodka / Vodka is for Fun

Look at any vodka ad from the past decade and you’ll see a party you don’t really want to be invited to. So pretentious. So polished. So…not fun. So when we developed a new brand for Deep Eddy Vodka, we went human and approachable by reminding people that bourbon is for drinking, tequila is for trouble, but vodka…vodka is for something greater. Vodka is for fun.

In its first year the new brand campaign helped Deep Eddy maintain sales amid a category-wide slump, increase followers by 180%, improve engagement across social platforms by 300% and support the successful launch of the brand’s first line of canned cocktails.